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Affiliate PR and Link Acquisition Specialist

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#Shopify#AffiliateMarketing#SEO#DigitalMedia#PRCampaigns
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Experience: 2 - 4 Years

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Location: Kolkata

We are looking for a results-driven Affiliate PR and Link Acquisition Specialist to strengthen our brand presence through strategic partnerships, digital PR outreach, and high-quality backlink acquisition. The ideal candidate will build relationships with publishers, bloggers, influencers, and affiliate partners to drive traffic, improve SEO rankings, and increase affiliate revenue.

The current position requires the following skills:

Responsibilities:

  • Develop and execute affiliate PR and link-building strategies to improve domain authority and organic visibility.
  • Identify and reach out to relevant websites, bloggers, influencers, and media outlets for collaboration opportunities.
  • Secure high-quality backlinks and affiliate placements on authoritative platforms.
  • Manage and grow affiliate partnerships with publishers and content creators.
  • Pitch brand stories, products, and content to digital media and industry publications.
  • Collaborate with the content and SEO teams to create link-worthy campaigns and outreach materials.
  • Monitor and analyze link-building performance, referral traffic, and affiliate revenue.
  • Maintain a database of outreach contacts and partnerships.
  • Monitor competitor backlink profiles and identify new link opportunities.

Technical Skills:

  • 2–4 years of experience in SEO, digital PR, link building, or affiliate marketing.
  • Strong knowledge of SEO and backlink acquisition strategies.
  • Experience with outreach and relationship management.
  • Familiarity with tools such as Ahrefs, SEMrush, Moz, BuzzStream, or Pitchbox.
  • Understanding of affiliate marketing platforms (CJ, ShareASale, Impact, etc.).
  • Excellent communication, negotiation, and networking skills.
  • Strong analytical skills to measure campaign performance.

Soft Skills:

  • Strong communication & interpersonal skills
  • Willingness to learn and take initiative
  • Basic understanding of sales/marketing is a plus

Desired Candidate Profile:

  • Interested to learn & work with latest/upcoming technologies